Check out the main digital marketing trends to take advantage of now

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One of the defining characteristics of marketing is that it is always evolving. Companies have consistently improved in their ability to communicate with their target audience and solidify their position in the market. Without a doubt, technological advances have had a great influence on consumer behavior, which in turn dictates the pace of digital marketing. The introduction of new resources and technologies influences the development of new practices, tactics and activities. Marketing departments are always keeping an eye on trends to stand out from the crowd in terms of results, attracting more consumers and encouraging more public participation. With all of this in mind, today we bring you the results of The State of Inbound Marketing 2022 , a survey that seeks to reveal what is trending in the sector, helping marketing teams devise strategies. Main trends and references in digital marketing There is no stopping the rise of social media marketing, and the more original and engaging a post is, the more likely it is to become a phenomenon.

Social media marketing peaked in 2021 and continued to dominate in Within this, aligned with companies' growing investments in digital marketing and an audience that prioritizes mobile devices, short videos are the most popular and engaging format on social networks. For the third year in a row, this has been the most popular type of media, and this year, short-form video platforms like TikTok and Instagram Reels have seen the biggest expansion. Digital marketers need to work Industry Email List smarter and in today's publication we will highlight some important points that the report addresses. Check out! 5 Conclusions from the State of Inbound Marketing 2022 report that you should pay attention to 1. Quality is more important than quantity If you want to attract new followers, which you want to turn into devoted followers of your brand and your material, you need to provide the best quality content possible, even if that means publishing less frequently. This opinion is shared by the vast majority of digital marketing professionals interviewed for the report. More precisely 83%. ChatGuru 2. Social networks must be fun and interactive to engage Content marketing has seen its importance grow in recent years, leading it to become a central focus for digital marketing departments.



A way to get closer and create a connection with customers. Now – and increasingly – the content itself is becoming more fun and dynamic. For this reason, industry experts are investing more resources in developing content formats that are capable of encouraging social media participation and collecting demographic data. Interactive content, for example, is a great approach to obtaining first-party information. Coupled with the already discussed fact that return on invefficult for digital marketing teams to consistently deliver engaging content that also keeps up with the latest trends, reaches the right audience, and encouragch results. This is why having a solid content strategy that makes use of relevant keywords and SEO optimization is crucial. Furthermore, to achieve a successful strategy, it is essential that your website's content is responsive and suitable for all devices. Ranking well on the SERP (lists of results from internet searches) depends on factors such as a positive user experience, fast page loads and high-quality content. In this sense, content audits are useful for companies of all sizes, as they reveal the successes and failures of a company's content strategy.