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Gy if the relevant information channels are not used. Continue reading to learn more about mass media! Mass media are means of communication that aim to deliver information to as many people as possible simultaneously . It can be said that the first mass media was the written press (newspaper), then the radio, later television and finally the Internet. ADVERTISEMENT The mass media are characterized by having fundamental objectives for their audience: educate her, inform her, and provide entertainment. In other words, this means that the influence of these media has social and economic purposes. What influence has the digital transformation had on the mass media? The era of digital transformation has marked a before and after in the way in which information is.
obtained and managed, this has had a direct influence on the functioning of the mass media. An Chinese Australia Phone Number List example where we can see this change is in the emergence of Big Data as a way in which organizations have had to adopt to be successful, and the mass media is not far behind. Already having more efficient management of information, today's mass media perform data analysis to see what information is of greatest interest to their audience and thus have better receptivity. This way of doing journalism is known as data journalism . Another important point to mention is that the Internet and digital transformation are practically united , both have marked a turning point in the way this information is transmitted. Print media, television and radio have had to change the way they deliver information to users and adapt to the digital world. Conclusion It is impressive how the digital transformation has influenced the way in which mass media works, but it is very important to say that the main cause of these changes was caused.

by the Internet. People have access to a universal information network where, apart from staying informed, they have access to entertainment with the simple act of unlocking their cell phone. This reality has caused the mass media to gradually change communication channels and adapt to the digital world in order to achieve the expected results with users. Do you want to learn much more about the changes produced by digital transformation? So, we invite you to take a look at our article: Channels of communication with the client where you need to have a presence . It's incredible! Share Editor Rock ContentRock author vector Author Editor Rock Content Subscribe and receive the contents of our blog Receive first-source access to our best posts straight to your inbox. Related
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