This involves grouping related items

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around the established objectives. 4- Manage categories in products together and creating specific strategies for those categories. This way, you optimize the way you present your products and can be more assertive when selling, considering the specific needs and preferences of consumers. 5- Maintain coherence and diversity of materials Maintaining coherence in communication reinforces the brand’s identity. At the same time, you need to incorporate diversity into your marketing materials. This helps to meet more than one consumer preference and style. See this step as a combination .


to make the brand more integrated in the way it Phone Number List its messages to the public. 6- Choose the correct distribution channels The secret here is to understand consumer characteristics and preferences. Distribution channels are the means by which products are made available to consumers. Understanding the characteristics and preferences across channels such as physical retail, e-commerce and wholesale is vital. Integration between channels and products is .




essential for efficient distribution aligned with the objectives of the Trade Marketing campaign. 7- Sampling Incorporating free samples (sampling) into Trade Marketing strategies is a great idea. This allows consumers to try products before purchasing, which increases the chances of conversion. An example often used by big brands is offering free trials of services or “free” plans. It is a gateway for the customer, who begins to create a bond with the company .