They are purely concepts that illustrate

kebavot208@mcum

Crikey! So should we then drop our funnels? 4. What to do when you’re a marketer? As a marketer, it’s not about sticking to one theory and applying it to the letter. No theory is perfect.  the reality. Yes, the reality is more holistic than linear. No, holistic marketing won’t help us know how to perform our marketing actions.

Yes, the notion of the marketing flywheel gives us an overview of Phone Number Data the client-prospect relationship. No, the marketing flywheel is not the best way to map out digital marketing tactics. Yes, the marketing funnel gives us precise indicators that we can act on, enabling us to manage marketing campaigns. No, the marketing funnel does not take into account the whys and wherefores of value creation in the company.




So we support what Chris Barr’s says in this tweet: As marketers, we need tools that allow us to frame our actions. The marketing funnel is a great tool, but not the be-all and end-all. There’s no need to complicate things for the fun of it.