What kind of traffic to the site is big or small?More traffic does not mean m...

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Many marketers believe that the company's profit can be increased by increasing the cost of paid ads. Yes, this measure can really increase traffic, but if we are talking about conversion, then more does not mean better. What’s more, your site may suffer from high traffic and push out leads.

So where is the middle ground? That's what we're going to try to find out.
Why is it no longer better?

In this article, we will present you with various factors that make all the money invested in increasing traffic can disappear into nowhere.
Your website is old and unpleasant to the eye

This person can be observed about visitors to obsolete sites

On average, selling sites turn 2% of visitors into a lid. Sites that rely on paid ads to attract traffic, this figure can reach up to 30-60%.

If your performance is far shopify website design  from these, then something is clearly wrong. If your visitors leave before becoming leads, then you don’t even have a chance to turn them into customers. And such a situation arises, as a rule, due to a banal relunation to finalize the site so that it meets modern standards.

    When sending traffic to a morally outdated site, you kind of ask you to be ignored.

The site doesn’t have to be “extook” to increase your conversion level, but all of its content and content should be well organized. A neat site that looks modern, corresponds to the minimum entry threshold that needs to be overcome in order to start converting at least a number of free visitors to customers.



What’s wrong: Design is one of the things that keeps up with the times. It is constantly changing and your website should change as well. He needs to evolve in his own way, so as not to look like a mammoth. The first impression, often decides. And if your site looks outdated, then this factor will play against you. Moreover, the first impression extends to literally everything related to your brand.

How to Fix: Make a regular audit of site design. Improve it so that it looks fresh and utensive. The very days when you could make a site and leave it alone for several years without harm to your company are numbered.
The buyer's journey is like a farce

People in our time are very easy to disappoint. Also, your visitors may be disappointed by going to your site if the entire conversion path is not obvious. In this case, it will be much more difficult to force them to return, if not at all.

If you can’t turn visitors into buyers, then the buyer’s journey on your site is more like just a farce. The site should heat up every stage of travel of the buyer with the help of content, tips and other things that appear when the user needs.

What is wrong: Too incomprehensible, a long journey of the visitor on the site. Disappointment is the first association that occurs in visitors when visiting your site. After this, you are unlikely to be taken seriously and will be considered your product.

How to fix: Tect your site so that the experience of its users is as positive as possible. To do this, each page of it should be logically related to the other, and no page should be a dead end.
You don't have lide-magnets