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The forum began with a discussion about the marketing power of social media but quickly evolved into a conversation about race issues in the sports entertainment industry. unbelievable Platform All acknowledged that Twitter has played a huge role in influencing their individual reputations and brands. It gave me an unbelievable platform to reach people said Fitzgerald whose Twitter feed has some . million followers. Foster agreed noting that Twitter gives him a chance to talk publicly about issues outside of the NFL his.

Tweets run the gamut from thoughts on astrophysics to barbs about the National College Athletic Association. When asked who would win the NCAA basketball tournament Foster Tweeted Ncaa will win. a trophy.RT Chinese Overseas America Number Data mcorado ArianFoster Anyone who opens a Twitter account can view my thoughts said Foster who has about Twitter followers. While he didn t set out to benefit commercially when he joined Twitter he said The more followers you get the more opportunity for monetary gain. In fact investors may soon have a chance to own a piece of Foster s burgeoning brand. Last October startup Fantex Brokerage Services announced plans to sell stocks related to the star power of an individual athlete s brand. Its first trading stock which will mark the company s initial public offering will be linked to the value and performance of the brand of Houston Texans Pro Bowl running back.





Arian Foster according to a company press release. Fantex paid million for a minority stake in Foster s brand. At the Harvard forum Foster said that Security and Exchange Commission regulations prohibit him from talking about the deal pending the IPO. But generally My goal is to get athletes—and kids who are thinking about becoming athletes—to start thinking of themselves as businesses and not just athletes he said. Sherman took the opportunity as he has in previous public forums to talk about how much he loves snacking on Fruit Gushers a fact that has made headlines of its own.