Take this Trivago ad:Hotels in LaThey somehow manage to stuff a keyword

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Download our free guide   >> 10 Tricks to Write Exceptional PPC Ad Copy (With Examples!)Google Ads Headline Formula And4. The Too-Specific-to-be-Fake NumberWe know that listicles work.It starts innocently enough. It’s all smiles and games. Until you lose the next three hours to Buzzfeeding and you’re late picking up your kid at school (never happened, I swear).In one Google Ads test, a numbered headline outperformed one sans number with a 217% increase in CTR and 23% improvement in conversion rates.AdWords Headline TestOne theory is that numbers signal simplicity in our minds (which we’re drawn to in an increasingly complex world).

But the number you use can make a huge impact.If you have 30 minutes to kill, or you have Benin WhatsApp Number to attend another one of your kid’s school-friend’s birthday parties again this weekend, read this excellent in-depth article from Siege Media.Interestingly, Ross Hudgens starts off the post by admitting that he reduced the number in the headline because he was concerned people wouldn’t believe it.In Secrets of Great Salespeople, Jeremy Raymond writes:“A research project showed that when a battery was claimed to last ‘up to two hours’ customers predicted that it would last, on average, 89 minutes; when the claim was presented as ‘up to 125 minutes’, customers’ predictions rose to 106 minutes.”





In other words, people don’t always believe big round numbers. They make people think the real number has just been rounded up.Odd numbers also have been shown to outperform even ones by 20%, according to an Outbrain study.Logo DesignNumbers, when done correctly, can also help you tell a story. Besides just emphasizing discounts or a great deal, they can be used to show vast quantities too (so many, that there’s no need to check another website). + location and two different numbers all in the headline.The “687 hotels” assures that you’re going to find what you’re looking for.