Bad URLs and broken links

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Analyze your content assets Before sharpening the pruning shears, it's crucial to review all the data surrounding your ingredient inventory. Be decisive by identifying your worst-performing content by looking at the following factors: Bad URLs and broken links. These can harm your site's SEO and cause a poor user experience. Organic search traffic. You can determine which content is no longer attracting visitors by looking at traffic for the last 90 days. Pages with unexpectedly low average site time. If users don't spend time on these pages, they may not find the content valuable or interesting. Content with few social shares, no ranking keywords, and zero backlinks.


Also look at your bounce rates. If bounce rates are down, it shows that visitors are finding value in your content and are staying to explore more. Finally, keep an eye on the SERPs. Have you reached the coveted first page of Google yet? Use Rank Tracker to help you see exactly how your Hong Kong Phone Number Data content auditing and pruning efforts are performing . You can even set up daily email alerts to notify you of any activity. Rank Tracker( Image Source ) Case study: A pet insurance blog post To illustrate how to conduct a content audit, let's consider a blog post about the costs and benefits of pet insurance . blog post blog post( Image Source ).




SEO tool data SEO tool data(Screenshot by Jeremy Moser) Content audit analysis Relevance: This topic is relevant to pet owners considering insurance options and aligns with the company's goal of generating leads and conversions. Accuracy: The post provides factual information about pet insurance costs, coverage, and influencing factors, citing reliable sources and noting that prices may vary. Clarity: Use clear headings, bullets, tables, and visuals to present information. The text avoids jargon and the main message is clear. Engagement: The post uses a friendly tone that addresses the reader's concerns and questions. It also uses emotional appeals and includes social proof like customer testimonials and ratings.