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is a creative strategy in Marketing? A creative strategy is the set of Marketing alternatives used to develop a narrative that arouses the audience's curiosity and helps them establish the references they have about a brand. Gabriela Muente Sep 26, 19 | 5 min read what is a creative strategy Creativity is the basis for the success of a marketing campaign , because only then can a brand position itself in the minds of consumers and remain there. Every day that passes the public is more demanding and is not satisfied with clichéd advertisements and messages. That is why the creative strategy has become a fundamental aspect to connect with the people who are part of an audience. Surely you remember the brand from some original and brilliant slogans , which remain in the memory of consumers. For example, "There are things that money can't buy..." You m