4 immediate benefits of conversion rate optimization

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Although slightly abstract for some, CRO is simple in essence and after you realize the potential, you will allocate a monthly budget dedicated to optimization. If you are still not convinced how it can help you get more customers and more sales, I have prepared a list of 4 immediate benefits of implementing a conversion rate optimization strategy. 1. Your decisions will be based on data and statistics If you like statistics and numbers, then you will love everything about CRO, because you will be able to test the craziest optimization ideas and you will have detailed reports based on which you can decide whether or not to implement them. Each optimization idea can be tested in similar traffic conditions, and after the experiment you can have a detailed report, based on which you can make the implementation decision.


It is important not to perform several experiments within the same A/B testing because you will not be able to figure out which of them positively or negatively influenced the conversion rate. Optimizing the conversion rate is done by refining and testing all ideas, in order to stay with those that really perform. So it is important to test everything and base your decisions on the results obtained. 2. You will get better results/make better use of your website traffic Phone Number Data Optimizing the conversion rate is the way you can increase the sales of a website, using the same traffic. Let's say that you have 100 visitors on the page of a product worth 10 lei, and of these 100 visitors, only 2 purchased it. At the end of the day, you generated sales worth 20 lei. In order to double the sales, without CRO, you should double the traffic on the website and implicitly the result is a doubling of the budget allocated to the marketing channels. Through optimization, you will be able to capitalize on this traffic and double your sales just by changing certain design elements of the site, by reducing the fields in the forms or by increasing the response speed of your site. 3.



You will get to know your customers better Each business addresses a specific group of people, which can be characterized by certain traits and types of behavior. An online store with a predefined design and predefined functionalities cannot perform equally well if it is used for two different types of users (eg an online store that sells VR products to millennials or an online store that sells canes and hip prostheses for baby boomers and generation X) The experiments you carry out help you get to know your target group of users better and after you confirm or disprove your theories you will be able to provide a site more suited to their needs which will implicitly have a conversion rate higher than if you venture into the unknown with a general site not adapted to the target group. 4. You will be loved by search engines An optimized site will be more attractive to users and they will spend more time on it and view more pages.