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The purpose of this stage is to attract the consumer's attention and inform him about the product or service. Interest When a consumer learns about a product or service the next step is to generate interest. This involves providing additional information about a product or service and highlighting its benefits and unique features.

This can be done through various channels such as product descriptions video tutorials or customer reviews. The purpose of this stage is to interest the consumer and encourage him to learn more. desire The third stage of the AIDA model mobile app development service is desire. At this stage the consumer is interested in the product or service and is considering the possibility of purchasing it.



The purpose of this stage is to create a desire for a product or service by emphasizing its benefits and demonstrating its value. This can be achieved through various channels such as customer feedback case studies or product demonstrations. Action The final stage of the AIDA model is action. It refers to the moment when the consumer takes action and makes a purchase.