Determine starting positions and formulate goals

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In our case, the client had: an in-house promotion specialist only on Wildberries, but he also needed promotion on other marketplaces; small assortment at the start of sales (only 4 items); the most important thing is a non-standard furniture design with a unique assembly method without hardware, screws or glue. Understanding his strengths and weaknesses, the Client wanted: ensure the presence of the brand on top marketplaces: Wildberries, Ozon, Yandex Market; optimize product cards in accordance with the requirements of the sites; set up the process of shipping goods to marketplace warehouses (FBO work). When he turned to Completo, we analyzed the initial situation and realized that we could achieve these business goals together.

My colleagues and I at Completo have decided that our key  Email List  clients are Russian manufacturers and exclusive distributors, representatives of brands in the Russian Federation. The client and his brand are one of them. They have expertise in their products, are interested in developing sales and are ready to invest in this development with our help Develop a promotion strategy To ensure that the start of sales does not result in an unscheduled end, we recommend: analyze your strengths and weaknesses (product and service) and available resources; assess the sales potential of a product and calculate unit economics; study the characteristics of the niche you occupy; conduct a competitor analysis; assume additional risks and associated costs. And take all this into account when developing a promotion strategy.

       

Before launching projects on marketplaces, we make sure to analyze sales potential and calculate unit economics. I also recommend sellers to carefully analyze products and correctly incorporate all relevant risks so that the business brings profit and not disappointment Useful material on the topic : Which product to go to the marketplace with: niche analysis using Wildberries as an example Implement this strategy in stages After conducting the above analytics, a promotion strategy on marketplaces was developed for the Client, within the framework of which we: We tested photo content for the product card and chose the best one The client conducted several professional product photo shoots. For our part, we tested the main photos of the cards until we selected the optimal ones for the moment. Example of approved image options Example of approved image options .