Write interested parties an email and actively ask whether they need support ...

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Take the opportunity to provide him or her with additional useful content via automated emails. This way, you will be remembered and will be able to convince interested parties of your company during the consideration phase. Important: Please make sure that you have obtained proper GDPR-compliant consent to send marketing emails. Alternatively, sales can also be used at this point . Offer a non-binding consultation to get to know the individual needs of your interested parties and present them with the right solution.


Marketing automation helps you simplify these processes. With a CRM tool you manage collected data from leads and existing customers. You keep an eye on all interactions and derive marketing activities from them. For example, you can send offers with personalized content or relevant newsletters to specific customer groups in no time. Step 10: Analysis and optimization of the strategy Inbound marketing is a two-way street - it's a never-ending cycle of Phone Number analysis and optimization. You can only achieve an increase in sales in the long term if you continuously improve your strategy . Take a look at the open, click and conversion rates of your newsletters, among other things.





Are you not being opened enough? Adjust the subject of the emails and use A/B tests to find out which subject resonates best with your readership. If the clicks are missing, fine-tune your CTAs. Often even small adjustments bring big results. Therefore, always only optimize individual parameters so that you can check whether the adjustment was successful. This is the only way you can correctly separate causality and correlation. Thanks to marketing automation, you save valuable time and resources.