You can develop new contact moments

MimJannat897

Know your customer Knowing your customer is essential. A well-described customer journey provides a lot of information about the customer's appreciation in the different steps and the possibilities for improvement. Parallel to describing the customer journey, or rather as part of describing the customer journey, you want to know exactly what is known about the behavior of the customers. At an overall level, but also at customer group or customer level.

For example, think of click paths on the website, content preferences, use of the app, transactions, opens and clicks in the e-mailings. You want to be able to measure this customer behavior at all touchpoints and in the phases of the customer journey. For this photo editor you need a CDP, a measurement plan and measurement methodology. In addition to viewing the available data, you can also conduct quantitative or qualitative customer research to get to know your customer better.



Step-by-step plan for marketing automation. 3. Devise campaigns & matching content Steps 1 and 2 have given you a clear picture of the communication and channels that are needed at different times to be able to develop that ideal customer journey. or campaigns to prevent the pain points and moments of withdrawal and to positively influence the customer's emotion. Think not only of conversion-oriented but also service-oriented campaigns.