Preparing an infographic

parvej980

Content distribution channels The next step is to select the type of content and distribution channels. In our case will posts in social media articles or podcasts be the most effective? Or maybe each of these forms will pass the test? Marketing activities may include owned media and paid media. Earned media is also important  it is content generated by users for example positive reviews opinions photos of a purchased product. We can combine any channels  prepare a blog article publish an entry on social media expand the article and make it available in the form of an ebook. The next steps include a webinar and purchasing a sponsored article.

This approach ensures that the content prepared on a given topic is % used. We reach users using different channels and having different preferences. Publication schedule editorial calendar We should prepare a content schedule  take into account publication dates types of channels photo retouching type of content topics of entries and recordings. Let's decide in advance when the entries should be sent for correction and when the graphics should be ready.



A wellthoughtout schedule will make work easier and we will know what to prepare and when. Regular publications will help you maintain the pace of work and users will know when they can expect new content. By planning the publication in advance we can take into account industry events holidays and seasonality. Moreover regular publications will certainly be appreciated by Google and this will increase our chances of getting a place in the TOP. Analysis of the results of content marketing activities It is very important to analyze and verify which content brings results and which does not.