We must prioritize stories and reels

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In fact, Google continues to be the advertising mechanism that delivers the best quality leads, even above Facebook and this is because in Google there is “search intent” which does not exist in Facebook. Whoever comes to Google to do a search has intention, interest, need or at least curiosity. On Facebook, people come across the ad when they are doing something else and react on impulse, not by intention. However, as in everything, there are sectors where advertising that generates momentum is very good and that is why, in certain sectors, advertising.

Facebook works better than that on Google. It is better with professionals Take advantage of Google's drop in income and advertise with lower costs So we insist. At Prospect Factory we have been insisting that advertisers take advantage of this moment and invest in advertising Digital Marketing Service in the two phases described above. In general, the advertising cost on Google remains below what it was before the Pandemic and it is a good opportunity. If you want a certified agency to help you, at Prospect Factory we are at your service. Contact us.



Note A good portion of this article is taken directly from Morning Brew, if you are interested in subscribing and reading their newsletter, you can do so here .Measuring social media marketing will lead you to success Home Communication Strategy Measuring marketing on social networks will lead you to success measure social media marketing Defining the processes to measure marketing on social networks will help you make decisions about your campaigns, understand if your objectives are met and know if all this activism on the networks gives results.