Outbound marketing is basically a method

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The main reasons why outbound marketing is becoming less effective are: Why outbound marketing has become less effective Some users find advertisements intrusive. User values ​​and lifestyles have diversified The number of cases resulting in a purchase through door-to-door sales is decreasing. Some users find advertisements intrusive. Have you ever been engrossed in watching TV or radio and a commercial breaks in the middle of the program, making you feel stressed? Especially in the world of the Internet, many users dislike advertisements . Please see the announcement from the Japan Interactive Advertising Association (JIAA) below. Japan Interactive Advertising Association (JIAA) “2021 User Awareness Survey on Internet Advertising” ▲Source: Japan Interactive Advertising.


Association (JIAA) “2021 User Awareness Survey on Internet Advertising” It can be seen that the trust level of advertisements on the Internet tends to be overwhelmingly low at around 23%, compared to around 40% for other media. User values ​​and lifestyles have diversified Consumer values ​​and lifestyles are becoming more diverse with the times. Therefore, it is difficult to envision a ``general user image . '' of approaching an unspecified number of people. In other Find Your Mobile Number List words, it is inefficient for products intended for specific targets. The number of cases resulting in a purchase through door-to-door sales is decreasing. We are currently in a transition from an era in which people "receive sales pitches" from sales representatives to an era in which they "use the Web to find the products they want on their own." This is because you can find out more about the service by searching the internet without having to listen to a salesperson's sales pitch.





This trend is also reflected in the results of a BtoB site survey conducted by Tribec Brand Strategy Research Institute. Tribec Brand Strategy Institute “BtoB Site Survey 2022” ▲Source: Tribec Brand Strategy Institute “BtoB Site Survey 2022” Regarding ``information sources for products and services at work'', ``company website'' was ranked first at 66.7%, which is a big difference from ``explanations from sales staff and engineers'' which came in third place at 40.8%. Otter This does not mean that outbound marketing is completely useless. However, relying solely on outbound marketing may not be a good idea. 8 benefits of owned media Here are eight benefits of owned media. 8 benefits of owned media No advertising costs Content can be mass-produced Deliver accurate information in your own words.