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Which means marketing on search engines. Some have considered it the place where traffic is directed towards your site on search engines, and you can direct paid results to search engines and unpaid results to search engines, or both together. It is clear from this that SEO can be used to get free, unpaid traffic, or to pay-per-click (PPC), or in other words, to get traffic from paid results. Thus, we conclude that both SEO and PPC are types of SEM, or search engine marketing. . You can also see the difference between SEO, SEM, and PPC through this link How long does SEM take? Here another question arises about the time it takes for SEM, and to clarify this we must mention: Search engine marketing may be slow or fast, and this is due to two things: the first: search engine optimization itself, and the second: purchasing power, as Google displays your ads to.


Users immediately, and then traffic begins to increase in a few minutes, and according to research statistics It turns out that the best option to rank faster is to have a low volume of target keywords, and in order to get low-volume words, you can do this through phone number database Keywords Explorer. Read also about: Marketing Channels How much does SEM cost? Of course, search engine marketing (SEM) is not free. Tmarketing through search engines, whether the purpose is engine optimization or pay-per-click (PPC). Every click a user makes costs you money, but if the matter is related to search engine optimization only, Clicks here are free of cost, but if the goal is to obtain a higher ranking, this matter will take a lot of time, and we can - now - say that: SEO is cheaper. PPC is very expensive. However, both approaches cannot be dispensed with.

   


If the marketing strategy is limited to PPC, this means that traffic will gradually decrease until it reaches the minimum level, and search engine optimization alone will be followed by very slow rankings. By reconciling the two approaches, you can achieve your goal. faster. What are the importance and benefits of SEM? There is no doubt that search engine optimization strategies have a great benefit in enhancing the appearance of your website in the first results, but it takes a lot of time, and you may make every effort for long periods in order to reap the fruits of this effort, but through search engine marketing (SEM) you can - In a short period - increase clicks and conversions and improve your visibility and rankings. You can also fully control the timing of displaying ads, which makes this strategy ideal for measuring its performance at close or distant intervals.