3 key trends shaping intent marketing

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INTENT MARKETINGMARKETING TRENDS3 key trends shaping intent marketing (2023 Marketing Trend 2)3 key trends shaping intent marketing (2023 Marketing Trend 2)Ascent Korea3 key trends shaping intent marketing (2023 Marketing Trend 2) Digital marketing professionals around the world are shifting their focus to consumer intent. Why do we say intent marketing is a trend? We would like to look into three key trends that led to the emergence of intent marketing. Millennials think differently than older people and […] ] 2023.03.03byKim Sun-jinfacebooktwitterkakaotalkemailURL Copy Digital marketing professionals around the world are shifting their focus to consumer intent. Why do we say intent marketing is a trend? We would like to look into three key trends that led to the emergence of intent marketing. Millennials think and shop differently than older people. Digital marketers are learning to treat older generations differently. Advances in technology have enabled marketers to respond to customer needs within search engines based on data.

At the same time, new privacy laws introduced in response to new technologies have opened the door for explosive growth in intent marketing. Demographics, technological advancements, and regulation: These are the three trends shaping the world of   Special Data intent marketing. Trend #1 – Demographic Change “Millennials” is a term used loosely to describe the cohort born in the 1980s and 1990s. Millennials, aged 20 to 40, are now something marketers cannot ignore. It's no surprise that millennials are more comfortable shopping online than their parents or grandparents. But more importantly, it's easier to do research online and there's a lot less loyalty to a particular brand. Let’s take a look at the mortgage loan industry. Velocify studied millennials and baby boomers and found that millennials are 45% more likely to find a lender online, while boomers are 87% more likely to use a traditional bank or lender. Found it. Millennials now make up 36% of homebuyers, according to the National Association of Realtors . With their increasing presence in the general population, borrowers are now 3.7 times more likely to find a lender through online research or social media than they were five to 10 years ago. Data collected by Natural Intelligence using Google Trends supports these findings.





Between 2010 and 2018, the volume of high-brand consideration keywords such as “Wells Fargo mortgage” and “Bank of America mortgage” decreased by 62%. During the same period, searches for non-intent, unbranded searches such as “best mortgage lender” and “best home lender” increased by 211%. Natural Intelligence also found that companies that display interest rates and APRs generate more qualified leads than companies that hide this information. Companies that display interest rates and APR generate more leads . The lesson is simple. To win over millennials, brands need to base their offerings on what customers want, not who they are.