Where to host your podcas

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How to create a podcast? Where to host your podcast? How to publish the podcast? How to rank on Google with your podcast? How to monetize your podcast? What podcasts does Rock Content recommend? Interesting, right? It's time to start! What are podcasts? Podcasts are a series of episodes recorded in audio and broadcast online . These can be recorded in different formats, the most common being interviews between guest and presenter and individual recordings where the presenter (or presenters) comments on a specific topic. Whatever the presentation format, these programs necessarily need a topic and someone to make the presentation (normally called hosts).

As an interesting fact, the word podcast is the result of the Telegram Number Data union of the words i Pod , referring to the fact that this content is portable, and Broad cast , referring to the fact that its transmission follows the same model as radio transmissions. And, although they are available online, one of their fundamental features is the possibility of downloading the episodes to listen to them even offline. Why make a podcast? Companies that adopt digital marketing strategies are always updating themselves on how to adapt to the behavior, objectives and needs of their buyer personas . This is why we develop countless types of content that meet these criteria. In Latin America, nearly 20 million people listen to audio in podcast formats . This data points to a reality that directs content producers towards this new market opportunity.



The increase in podcast audiences , as well as investments in the area and the emergence of platforms that host and distribute this type of content, can be considered excellent indicators for starting a podcast strategy. However, it is always important to evaluate the needs of your buyer persona, the objectives of your business and also, if you have the necessary structure for the production of quality audio. If you are interested in creating your own podcast, take a look at the checklist we made with everything you need to plan one , from production to launch: What are the types of podcasts.